About Jamie Oliver

About Jamie

Jamie Oliver is a phenomenon in the world of food. He is one of the world’s best-loved television personalities and one of Britain’s most famous exports. Jamie has had huge success with television series ‘The Naked Chef’ (BBC), ‘Jamie’s Kitchen’, ‘Jamie’s School Dinners’, ‘Jamie’s Great Italian Escape’, ‘Return to School Dinners’, ‘Jamie’s Chef’, ‘Jamie at Home’, ‘Jamie’s Ministry of Food’, ‘Jamie Does....’, and more recently ‘Jamie’s Food Revolution USA’, as well as the one-off specials ‘Jamie’s Fowl Dinners’, ‘Eat To Save Your Life’ and ‘Jamie Saves Our Bacon’ (all for Channel 4).

Jamie has inspired people to spend more time enjoying being in the kitchen – and even start growing their own food! His programmes have now been broadcast in over 100 countries including the USA, Australia, South Africa, Brazil, Japan and Iceland. Having been translated into 29 languages, the accompanying cookbooks are bestsellers not only in the UK but across the world. The high street restaurant collection ‘Jamie’s Italian’ is hugely popular across the UK and the Fifteen restaurant group which he founded in 2002, provides training for young people in four locations around the world as well as producing food of the highest quality. Jamie lives in London and Essex with his wife, Jools, and their four children, Poppy, Daisy, Petal and Buddy.


Jamie's Food Philosophy

food belongs to everyone

Food isn’t the preserve of posh restaurants and fancy chefs. Everyone knows something about food and everyone has valid opinions about it. We can all enjoy food and reap the benefits from it.

everyone can have a go at cooking it

Cooking doesn’t have to be complicated. With a little bit of basic know-how, cooking fresh
tasty food can be quite simple. No-one should be nervous about having a go!

everyone can afford to eat well

No matter what your budget is, with a bit of clever shopping and careful cooking you can eat as well as anyone else.

food can make a difference

Food is powerful. It can bring people and families together. It can make you feel fantastic, energized, comforted, loved and above all, happy! It nourishes your body and soul.

Jamie's Objectives in Food Retail

 • to bring energy and dynamism to the category through recipes, flavours, ingredients and communication
• to give consumers the confidence to add bold and exciting flavours to their weekday meals
• to liven up consumers’ meals with a range of tasty, fun products, in an ethical and responsible manner
• to inspire consumers to get stuck in and take pride and interest in cooking and food themselves


Visit www.jamieoliver.com


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About Jamie Oliver